Thursday, February 25, 2010

What a Picture Says



Dreams, visions of the past, present, and future all wrapped into one incomplete piece of confusion. There are possibilities where belief refuses to breath, and rainbows where black and white appear to live. Restless clouds break the bond of smooth transitions, reeling in the reality of life's cruelness.

Angst is disguised by memorizing, grey clouds separating colorful yards of euphoria. Reality refuses to allow such kind visions of an absolute mess. The twilight hours pore sand into the open cuts of anxiousness. Sleep tight through the unknown world, deep relaxation, and wake with the sweet knowledge you will see the light again.


Poetry Picture & Formalism

The reading I have done on Formalism leads me to believe that the theory has a lot to do with poetry, and which the images they conjure up for the reader. Viewing this picture, instantly, brought me to an unscientific form of writing, which some call poetry or verse writing. If one were to read the verse, they might see this painting in their imagination. This piece of art stirred my thoughts.

In defining poetry, Julie Rivkin and Michael Ryan state, “In the analysis of poetry, the Formalist focus was on the qualities of poetic language that distinguish it from ordinary, practical language, the distinction between the literary and the non-literary being more pronounced in this genre” (4). While, there is no strange word, the concept could be considered of the cosmic world. Rivkin and Ryan also point out that, “American New Criticism - was anti-scientific and interested in the nonrational dimension of art” (5). Dreams have the tendency to be quite irrational.

Perception of the painting is also a part of Formalism. Viktor Shklovsy states, “If we start to examine the general laws of perception, we see that as perception becomes habitual, it becomes automatic” (15). The painting brought many perceptions. Beautiful colors, images of rainbow lace, broken up by clouds of doom presented the image, or perception, of happiness on the outside of depression and gloom.

The colors, however, can be perceived as a sign of the hope of better days to come. The sporadic use of lace, clouds, and blue skies carry visions how sometimes one has no order to what he/she dreams. They are all mixed up. Formalist, Shklovsy says, “art exists that one may recover the sensation of life, it exists to make one feel things as they are perceived and not as they are known“(16). One really does not know what was in the artist mind when they drew it, and this is the beauty of it. The audience can decide what it means to her.

This picture meant creating a poem, or verse, whatever one wants to call it. So, it may be kind of formalism in reverse, but I think it still counts.

Work Cited
Rivkin, Julie & Michael Ryan. “Introduction: Formalism.” Literary Theory: An Anthology. Ed. Julie Rivkin and Michael Ryan. Malden: Blackwell, 2004. 4-6

Shklovsky, Viktor. “Art as Technique.” Literary Theory: An Anthology. Ed. Julie Rivkin and Michael Ryan. Malden: Blackwell, 2004. 14-21.

Tuesday, February 23, 2010

Structuralism and Advertising


Structuralism, in my limited understanding of the term, refers to linguistic signs and interpretation. One word or phrase has the ability to conjure up a certain image or images. This image can be diverse to different individuals. I thought of the Budweiser commercial where everyone expresses the phrase, “What’s up” in many unique sounds.

Obviously, the phrases, in a literal sense, means, “How are you?” However, in modern culture these words represent urbanization or certain coolness. Speaking it the way the people do in the commercial means one is up with the slang of the times. The visual aspect only confirms the humor such slang can signify. Thus, making the image itself a signifier.

The commercial is linguistic sign, and as Ferdinand de Saussure states that, “unites, not a thing and a name, but a concept and a sound image,” (61). The concept is humor and unity because many types of people are associated with the new animated usage of the term. The sign is “What’s Up,” and the signifier is communication and keeping drinking beer with family and friends.

Using structuralism in a beer commercial brainwashes a television watching society into immediately visualizing and hearing the phrase as silly and crazy as the people in it. This, I have to say, is a brilliant marketing strategy because the advertisement is funny. One could very well associate the phrase with the image. Thus, bringing to mind Budweiser Beer.
Who would have thought a thirty-second spot on television could compare to structuralism?
The phrase existed long before the commercial. Yet, because “language has neither ideas nor sounds that existed before the linguistic system, but only conceptual and phonic differences that have issued from the system” (70), this is not hard to fathom. The concept of “What’s up” still means the same thing, but the visual and phonetic sound varies now because of the ad.


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Work Cited
De Saussure, Ferdinand. “Course in General Linguistics.” Literary Theory: An Anthology. Ed. Julie Rivkin and Michael Ryan. Malden: Blackwell, 2004. 59-72.

Wednesday, February 17, 2010

A Different P.O.V. of Formalism



When one thinks of Formalism, traditional and structured come to mind. However, some Russian authors, such as Tolstoy, believe the antithesis of this theory. While sometimes structure and literary balance can be appreciated, art would be lost without unique interpretations of art, literature, and film.

Ambiguity, which the traditional meaning of formalism fights against, becomes the partner of Russian meaning of Formalism. The first definition suggest that the audience does not need to know the background of a character or a scene, while the second interpretation suggest this is worth figuring out. This is how I understood the chapter in our textbook. Creativity is encouraged more with the revised meaning.

Poetry, for example, uses similes, metaphors, and symbols to express thought rather than just coming out and saying the literal word. Also, certain art (which I'm searching for at press time) someone may be shown with their back towards the camera or easel, to show mystery. One does not know what he/she might be thinking, but by body language this can be explored further. Granted, sometimes in audience wants nothing more than the answers right in front in front of them. Yet, the choice to have different forms of expression is priceless.